means. Sex in advertising: Perspectives on the erotic appeal. Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. Doi :.9768/0023.03.035 via ResearchGate. "Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising". "Sexual Content and Advertising Effectiveness: Comments on Belch. "Sexual strategies theory: an evolutionary perspective on human mating".

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The television ad was censored but the print campaign proved highly successful. Their reasoning behind the increase is because they believe sex still sells, specifically with low-risk products impulse purchases. Recommended, educational Technology for Student Success, online Course - LinkedIn Learning. In some instances, sex appeal alone is the attention-getter in an ad, while other times the product presents a natural opening for sexual ad messages. There is little variation in male undress. What was once innuendo and suggestion has become overt sexuality.

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