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follows in the wake of advertisements that toy with sexual taboos. But the target group was women, who didnt find the ad appealing, so the campaign was a failure. Expert Insight, simply adding sex appeal to the equation doesnt make an advertisement effective. Whether we like it or not, products play a role in societys intimacy girls in clarkesville ga looking for sex equation). Axe, Tag, and Old Spice body sprays have produced a lot of revenue for their parent companies in a relatively short period of time (Axe was introduced in 2000 and all three are positioned as sexual-attractant enhancers. A young man sprays it on and attractive women (some are even physicians and mothers of girl-friends) find him irresistible. Many people, especially professors and scholars, regard the selling power of sex in advertising as dubious at best. To some degree the critics are correct. For example, a car commercial might feature a beautiful women gently running her hands over the curves of a shiny car.
If you buy our product: (1) Youll be more sexually attractive, (2) have more or better sex, or (3) just feel sexier for your own sake. But you'd get skinned alive for showing the same in Riyadh. For instance, a company marketing womens perfume might use an image of a strikingly handsome man, hoping to develop the idea that using this perfume will sex dating in Murfreesboro attract such men. Innuendo, sexual innuendo allows advertisers to dip their toes in prurience while minimizing risk of criticism and public censure. The same is true for Victorias Secret. On the other hand, sex appeal in advertising ranges from subtle to tasteless to sexist, and not everyone agrees where the lines are drawn. We will write a custom essay sample. For example, a humorous television commercial might use puns or undertones that hint at a sexual theme without being explicit. On one hand, attention-grabbing images draw in consumers. Digital Vision./Digital Vision/Getty Images, share email, more Articles.
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